A family story.
A creative business.
To Be Seen began in 2016 while Carlos’s wife was pregnant with Noah. The name 2BCN became a phonetic way of saying “to be seen,” with Beto, Cheyenne and Noah at its heart.
Today, AIchemist carries that visibility mission forward as the family grows to include Ivy.
Carlos Alberto Salcedo’s family gives the business its reason to grow. That personal foundation shapes a creative partnership built around attention, care and useful work.